increase targeted web site traffic

Ever since the advent of Internet marketing in about 1993-4 there have been web tools.

The first were actually quite clever: Matt's scripts like his 'free for all links page' or FFA links, did the job for the time. But over-use them now and you'll be penalised for artificially inflating your link popularity!

So tools have a season, a timeliness -especially on the web. You will find that you need to use advertising tools, like Fly-in ads or pop-ups, very quickly to get in on the harvest, before something happens to outlaw or kill them, like toolbars that also act as pop-up killers.

Again, the timing is crucial. The webmaster tools that really impress me are almost all the brainchildren of one person, Jeff Alderson. Jeff created Traffic Equalizer, to make thousands of keyword focused optimized web pages, SEO Spider to find out the ranking results of same, and Adwords Analyzer to get you better, more cost-efficient results out of Google Adwords. All of these tools have been phenomenally successful for him.

Another expert at Internet tool creation is Dr Ken Evoy of the Canadian Site Sell company. Ken understands the 'Net in ALL its ramifications. Just build one page in his SiteBuild-It system online and with a single click your page will go through 30 tests of readiness for generic search engines.

Tools like this have made his customers the biggest achievers in terms of web traffic as measured by the Alexa traffic ranking service. (Taken as a group, and compared with say, Yahoo! stores or any other large web-builder system.)

Ken Evoy also has an innovative system dubbed Value Exchange for careful link exchanging that does not appear contrived. Ken recommends in-context text links that appear in the flow of your web content and NOT in those obvious link partner pages. Ken always has a keen eye and ear for the Google page rank rules and underlying algorithm.

So there are many useful web tools. Even private investigators and law enforcement agents have their specialized tool sets like the Net Detective web based search system. Harris Digital Publishing in Florida keeps adding new databases in the gigabytes to their people search services as well as releasing new tools for spyware removal, PC acceleration, etc.

Web traffic tools are probably the area of greatest interest to search engine marketers so if you want to learn more then look for Jeff Alderson of Florida and his remarkable trio of tools for equalizing you with major corporations - the levelling of your Internet playing field? Yes, without a shadow of a doubt.

The writer has personally uploaded thirty two thousand optimized web pages using the Traffic Equalizer tool set. The first step is to use the keyword harvester supplied that goes out to search engines and brings back hundreds of key phrases that have actually been searched on, in recent months. Next you run your simple notepad file through the keyword counter that removes duplicates and retains only key phrases of five words or less. Finally you open Traffic Equalizer to fill in a few boxes, select your templates (provided), give the path to your keyword list, and write a killer ad for your own sponsored ad. Select a directory structure, name a title and fill in the home page url for links back to your site's index.

One trick worth mentioning is to edit the results template in notepad so that your link back home uses a focal keyword in the linking text back to your home page. Voila! Hit generate and Jeff's magic will be worked! You then simply edit your site map and upload ALL generated pages to your web site's server or host. Now wasn't that painless? A web tool worth your PC's weight in pure gold!