Has your horse bolted? And if so, who disappeared? And what is the single most powerful technique that casinos use to trick you into feeling good.. opening your wallet? These and many more questions are answered in this brief article about symbolism. What is it? It is representing ideas and emotions by indirect suggestion rather than by direct expression. In a nutshell: one thing stands for another.

1. First that runaway horse..

You use a language -full of symbols- every day, to convey meaning. You might hear a radio announcer say, 'the freeway north is blocked. There is some flow of traffic along the eastern highway.' Gee, it sounds like a plumber talking. It could be, 'the main pipe is blocked. The other outlet is partially flowing.' While computer engineers are delivering us 'burst pipeline' motherboards and 'big pipe' T1 and broadband. See the potential for confusion, but equally the possibilities for lateral thinking?
Whoaa.. back to the horse. Traditional psychoanalysis has it that the horse is your Dad. The work-horse, horse-power..
no wonder our dreams are misty with vague, swapped meanings for simple objects.
And advertisers have a field day with their use of symbols to market to age/sex groups. If an ad shows a teenage girl proudly sitting astride her golden palomino -what does THAT mean? Sssssh. Don't bat an eyelid. Let Babe Ruth do it.

2. Second round 'ding' - Let's Be Clear

French artists and poets aim at representing abstract ideas and very subtle emotions by indirect suggestion rather than by direct expression. (Thanks to The Shorter Oxford Dictionary.) A vague dove image standing for freedom. A source of light meaning inner spirit? A yellow jacket for happiness? An ocean for blue abundance -tinged with sadness? Here is the dilemma. The symbols may have different meanings for individuals as they move through space and time, situation, circumstance and stage of development.
So one thing represents another, often in a vague or diffuse way, and a material object may be used to represent something immaterial or abstract. But if we use this knowledge consciously and intentionally, we may be gambling:

3. Third, a trip to the Burswood Casino

I walked into that holy temple and gazed passively upwards into the heavens. There I saw the starlight. Vague spaceships curved for pleasant sensation radiated a diffuse light, then.. those damn 'heads' on sticks. Things up poles. What trick are they pulling? Come on, work through these symbols. You will read the answer next week, when you curiously make a visit to your local. But here's my reading:
The highest mental 'level' has been described as 'the transcendent function' -Carl Jung. 'Transcendental experience' is the name of that game.
Imagine you've got problems. Spouse is restless, the business is going down a free-flow tube, money is tight. OK, what do you want in the way of mental relief?
This is what the casino is selling. Their oh so subtle product: transcendence. A light cruise over your top levels. A silk-lined cloud. It is like being sealed in the temple. Nothing like an induced 'state of consciousness' to get you confident that the gods will be mysteriously directing dollars your way.
Funny thing. My wife gave me two orange chips and said 'choose a number.' American roulette. I chose 17 and magically $4 became $140. We are Buddhists and the monks wear orange -all the time. How many times do the gods smile on you? What does 'God' mean, as a symbol?

4. Fourth, the mystery deepens. Then sex sells in supermarkets.

In downtown Seattle, God appeared in a British racing green Lamborghini, stepped up and signed the contract. Now all new pentiums and athlons could run on Lindows OS 3.0 with impunity. Peace came to Israel and Palestine -a deep and lasting tranquillity, and all States met with proportionate representation. Balance ensued. Trade flourished worldwide, the oil flowed. Blocked pipelines everywhere were flushed then fitted with fine new filters. Read it? Believe it. Fair trading starts where trading lives.

The Supermarket of Life

O.K. So they knew that women made the purchasing decisions.
Designers were set to work to sculpture the deodorant bottles and the shampoo squeeze-packs to look like objects much beloved by women -genital objects, and the shampoo itself, always looks like ... symbolism to vaguely suggest ideas and emotions that run deep in the human hormonal systems? You bet.
Now the family car is selected by the man. So the tested fashion was curves, smooth lines, big eyes with a smiling grille. It worked till about 1998 then they started getting ugly again. Women were beginning to take over these purchasing decisions? Wanted brutes I guess.
And as for accessorizing -you can buy your fast and economical little Korean car to match your toenails and lipstick no problem! The girls have broken free. Their incomes are growing and their pastel, peachy fashion colors are breaking out in your neighborhood now. You can have one color and it's YOUR color.
Customization is next on the assembly line so long as you give 'em a warning that you're online, and panting.

5. Fifth and Final - I Had A Dream..

I had a dream. In the dream I saw a massive spiderweb. I felt solid and secure, kind of protected. The web was anchored to the Golden Gate Bridge in San Francisco. Another silken thread emanated out of Beverly Hills. A line from Las Vegas hinted of a slight gamble -enough to bring excitement. Other spider webs linked in from London, Paris, Singapore, Tokyo and Berlin. A silver thread raced in from Perth, Western Australia, with its own links to Sydney, Melbourne, Brisbane, and Wellington, New Zealand.
I awoke. A man with a mission. Holy grail! I had to read the forum posts that had come in overnight. How had the Coaches felt about..
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Geoff Dodd is CEO of metroflow.com Australia and 'Residual Income options.' He worked in various psychology-related fields before turning to full-time Internet Marketing work in 2001. Geoff has found wide success with S.E.O. work, selling thousands of software items purely using search engines. For Big Profits on a small budget, he recommends:

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